Rural women,
thank you for

your hard work in our Passionflowers
Who we are

We are a trade association whose members account for 90% of the fruit exports in Colombia.

The following exporting companies make up our organization: Caribbean Exotics, Colombian Paradise, Frutas Comerciales, Frutireyes, Jardín Exotics, Nativa Produce, Novacampo, OCATI, San Basilio, and Prosagro Export. These companies are committed to the industry, they have assumed high risks, and invested their own funds to position Passifloras in the European market.

Our business has a broad economic impact on the fruit export industry in Colombia, which reached 10,605 tons, equal to 50 million dollars, at the end of 2021.

tons exports
+ 0
Millon dollars

The total production of Colombia’s most exotic fruits: purple passion fruit, granadilla, passion fruit, banana passion fruit, cholupa, and badea, came in at 269,131 tons, grown across 17,323 hectares, thanks to the hard work of families and rural women.

Our Products

Location Map

processes Us

Quality assurance processes

The lots of land used to cultivate fruit for export have obtained different certifications for quality, safety, and sustainability.

These lots are also under a technical assistance plan which includes the support of highly trained and experienced professionals who provide production accompaniment in the different production areas, to the producers.

Good agricultural practices are implemented to control phytosanitary problems, and national ICA guidelines, as well as international norms, especially Globalgap and Rainforest, are followed.

Institutional Support

Avance Pasifloras has the support of PROCOLOMBIA, and the Ministry of Commerce, Industry and Tourism in matters relating to project management and financing. ASOHOFRUCOL provides support in matters relating to the financing and execution of commercial interest projects, with funds from the National Fund for Fruit and Vegetable Development (FNFH).

Furthermore, the Colombian Agricultural and Livestock Institute (ICA), has been a major ally in the implementation of quality and safety processes in fruit production, and the opening of the U.S. market.

The total production of Colombia’s most exotic fruits

came in at 269,131 tons, grown across 17,323 hectares, thanks to the hard work of families and rural women.

Our Products

Social Impact

Generates 4,284 direct jobs
Generates 4,284 direct jobs

The cultivation of passifloras, especially purple passion fruit or gulupa, generates 4,284 direct jobs (family labor), in 837 Ha belonging to members of Avance Pasifloras.

Specialized production areas have an average of 12 direct workers per hectare/week. Harvest work is carried out mainly by women, which is why the involvement of rural women in the production of gulupa is approximately 50%.

Our Products


Key challenges for the organization include:

Entering new markets
Campaigns to promote the consumption of passifloras

Considering the dynamics involved in the construction of profitable businesses within the Colombian agricultural sector, the Passiflora subsector must take into account Research, Technological Development, and Innovation to guarantee its economic growth and social and environmental sustainability.

Road map


Strategic objectives

Take gulupa to the U.S. market. 

Search for passiflora crop protection alternatives to replace current chemical options. 

Register more chemical molecules at the ICA for use in Passifloras (with an emphasis on gulupa, although the ideal situation would be to register for Passifloras).

Develop campaigns that encourage the consumption of gulupa in Europe (starting with Germany), and subsequently, U.S.A.

Undertake a research and technological development program for the cultivation of Passifloras.